Can Pokémon Go be used as a marketing tool and if yes, how?
Pokemon Go is a new mobile phone app game which became one of the most frequently downloaded games within Apple App Store and Android Google Play store. In USA alone, two days after the game was launched there were more than 65 million downloads. Game players are walking around the real-life neighborhoods while hunting Pokemons. The game opens up new marketing opportunities for businesses.
Firstly, Pokemon game is beneficial for local businesses. For example, Linizio Pizza Bar, in Long Island, sales jumped by 75% since the owner of a restaurant paid $10 for a “lure module” feature which attracted fellow players to his restaurant (Rogalski, 2016). Another physical shops, bars, and restaurants are advertising themselves as a “Poke stops” or “Gyms,” which attracts new customer flow. It is an opportunity for local businesses to draw player’s attention to promotions, discounts, and campaigns which company has to offers via flyers, signs or hanging banners (Bloem, 2016). Additionally, companies can promote their business via social media websites by giving discounts to customers who “check-in” in their store or restaurant, while hunting Pokemons.
A growing number of Pokemon game users and players walking around the physical places sets a challenging competition for companies such as Foursquare, which offers discount coupons for users who “check in” in the location (Moon, 2016). In the future, businesses can be promoted and advertised via “check-ins” made by Pokemon players in the social media websites such as Facebook or Twitter.
At the moment, Pokemon is incorporated in a marketing plan by small businesses by renaiming products, creating events and making their places as a “Poke stops” and “Poke Gyms” (Lovasz, 2016). However, it is a matter of time before big companies will that to execute Pokemon marketing opportunities. Big corporations are already taking look into this (Moon,2016).
Bloem, C. (2016). Inc. Retrieved 4 September, 2016, from http://www.inc.com/craig-bloem/how-to-market-yourself-on-pokemon-go-if-your-business-is-not-on-a-pokestop.html
Moon, A. (2016). Reuters. Retrieved 4 September, 2016, from http://www.reuters.com/article/us-nintendo-pokemon-disruptor-idUSKCN0ZT2U2
Lovasz, A. (2016). Tech. Retrieved 5 September, 2016 from http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07
Rogalski, K. (2016). Quora. Retrieved 4 September, 2016, from https://www.quora.com/How-can-Pok%C3%A9mon-be-used-as-a-new-marketing-tool
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Analysis Of Nintendo Essay
1549 Words7 Pages
THE HISTORY OF NINTENDO
Nintendo Company, Ltd is based in Kyoto Japan. They are recognized as being the "worldwide leader in the creation of interactive entertainment" (Nintendo, 2002, PG). Some of the world's best selling video gaming has come from the Nintendo Company, including Game Boy and Nintendo 64. In America Nintendo is based in Redmond, Washington. It is interesting to note that in American households nearly 40% have a Nintendo product. The latest product launched by Nintendo has been the Game Cube, a video game console which will undoubtedly prove to be yet another bestseller.
SWOT ANALYSIS FOR NINTENDO Strengths: One of the biggest strengths for Nintendo is their completely sensitive human resource issues.…show more content…
While they are sometimes critical and seek perfection, at the same time they are leaders who try to work with the entire group so that the dynamics flow together rather than individually.
Weaknesses: Conflict has been described as the process which begins when one party perceives that the other has frustrated, or is about to frustrate, some concern of his or hers. This could certainly be the case with Nintendo when it fights a head-to-head battle with Microsoft. The meanings of concerns in this case are the needs, wants and values of Nintendo. Therefore, conflict situations might arise when the needs, wants and values of two parties interfere with one another. Depending on how Nintendo and Microsoft react to conflict it may not be harmful. Indeed, it presents opportunities for situations to be driven forward effectively, particularly in business contexts. However, according to some people it appears that all reactions to conflict stem from two general impulses:
(1) The desire to satisfy personal concerns, which shows itself as assertive behavior, and
(2) The desire to satisfy the concerns of others, which shows itself in non-assertive behavior. These represent two behavioral dimensions and provide the basis for conflict-handling modes. These behaviors are further incorporated into the concept built around the idea that people react in one of five basic ways when faced with interpersonal conflict situations; competing, collaborating, compromising,